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New Help Available For Smokers Motivated To Quit (Fredericton) October 16, 2009 - Horizon Health Network, in partnership with the University of Ottawa Heart Institute has been designated a Center of Excellence in Clinical Smoking Cessation. "This designation is another important step to reducing the use of tobacco within the Province of New Brunswick," said Minister of Finance Greg Byrne. "Our government has been committed to reducing smoking rates within the province, and this is yet another step on that journey. A healthier population will help us on our road to achieving self-sufficiency by 2026." The primary mandate of the Center is to provide expert, implementation supports and training around clinical smoking cessation practices. This will allow hospitals in the region to treat a greater number of hospitalized smokers, increasing cessation rates throughout the Atlantic Region. "We are extremely proud of the designation of Centre of Excellence in Clinical Smoking Cessation, said Fonda Kazi, Vice President Community and Primary Health Care Services, Horizon Health Network. "Quitting smoking is the most important preventative activity that Canadians can undertake to improve their health. Hospitals are an important setting for the delivery of efficient, effective approaches to cessation to a large number of smokers, " she added. The Centre of Excellence will work with hospitals in New Brunswick to implement the Ottawa Model for Smoking Cessation. The Ottawa model was developed to help hospital patients quit smoking by offering evidence-based tobacco dependence treatments delivered by health care professionals. "Tobacco is one of the main contributing factors of heart attacks and strokes. Within one year of quitting, a former smoker's chance of dying from a tobacco-related heart disease is cut in half. The Heart and Stroke Foundation of New Brunswick is thrilled to have partnered in the development of the Center of Excellence for Atlantic Canada, we know that this will make resources and tools available that will reinforce the message that it is never too late to quit." said Daniel Connolly, CEO Heart and Stroke Foundation of New Brunswick." The Heart and Stroke Foundation of Ontario in collaboration with the University of Ottawa Heart Institute and Pfizer Global Health Partnerships Fund, developed three regional Centers of Excellence for clinical smoking cessation in Canada. The Centres of Excellence are situated at New Brunswick's Horizon Health Network in Eastern Canada; Vancouver Coastal Health in British Columbia, and; the University of Ottawa Heart Institute in Ontario where the model was developed. "Smokers understand why they shouldn't smoke, but stopping without assistance can prove to be a frustrating, and often defeating experience," said Ghislain Boudreau, vice-president of Public Affairs and Stakeholder Relations, Pfizer Canada. "Smoking cessation is paramount to the prevention and management of chronic disease. Smoking is an addiction, not simply a habit, and Canadians deserve support, tools, appropriate counseling, and access to smoking cessation treatments to be successful. Pfizer believes that the promotion of healthier lifestyles and patients taking control of their health is vital to health of Canadians." Funds from The Heart and Stroke Foundation of Ontario and the unrestricted grants from Pfizer Canada and the Pfizer Global Health Partnership Fund, will allow us to reach 20,000 smokers annually with this proven model for cessation. Media Contact: Carol Rankin Communications Coordinator Horizon Health Network , Fredericton and Upper River Valley Zones T: (506) 443-2603 F: (506) 452-5670 www.HorizonNB.ca Darcy LeBlanc Communications Manager Heart and Stroke Foundation of New Brunswick T: (506) 634-1620 www.heartandstroke.ca  |
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